PRESS KIT
Chef Justine Ma is a private chef, farmer, educator, and founder of Bougie Farmer, an elevated farm-to-table hospitality brand based in Hawaiʻi. With over 15 years of culinary experience, Chef Justine creates immersive dining experiences that celebrate local agriculture, cultural storytelling, and intentional living.
A James Beard Foundation alumna, Chef Justine has built a career at the intersection of food, farming, education, wellness, and luxury hospitality. Her work reflects a deep commitment to supporting local farmers, fishermen, artisans, and communities through thoughtful, ingredient-driven cuisine.
You can watch her television appearances on Food Network's Chopped and Amazon Prime's America's Test Kitchen to see her cooking on screen.
AUDIENCE & REACH
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Monthly social media reach: 250,000+
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Engaged audience interested in:
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Food and hospitality
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Luxury travel
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Sustainable living
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Wellness
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Agriculture
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Farm-to-table experiences
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Culinary education
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Food as medicine and holistic wellness
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BRAND PARTNERSHIPS
Chef Justine partners with brands that align with her values of quality, sustainability, craftsmanship, wellness, and elevated living.
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Partnership opportunities include:
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Recipe development
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Sponsored content
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Product integrations
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Experiential events
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Brand ambassadorships
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Culinary consulting
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Media appearances
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Retreat and hospitality collaborations
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Culinary demonstrations
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Television appearances
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Panel discussions
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Wellness and food education events
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Farm-to-table experiences
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Hospitality consulting
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Women's leadership and entrepreneurship
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HIGHLIGHTS
2019-NOW
BOUGIE FARMER
Bougie Farmer is a farm-to-table lifestyle and hospitality brand rooted in the belief that true luxury is access to fresh ingredients, meaningful experiences, skilled artisans, and community based in Hawaii on a one acre farm.
2015-NOW
Events
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2026 Hawaii Food + Wine Festival Featured Chef
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2025 Amazon Prime America's Test Kitchen Next Generation S2 Talent
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2024 Outstanding the Field Featured Chef
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2024 Emmy Awards Chef Team Leader
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2024 Competitor on Food Network's Chopped Talent
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2022-2025 Hawaii Food + Wine Sous Chef for Elizabeth Falkner, Esther Choi, Sherry Yard, Michel Nischan
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2023 Celebrity Chef Week at Beaver Creek Sous Chef Elizabeth Falkner
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2015 Taste of America Arizona Sous Chef for Michael Nischan
2012-2014
James Beard Foundation
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2026 JBF Legacy Alumna, Winter Cohort
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2012-2014 JBF Events + Kitchen Intern
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Andrew Zimmern
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Carla Hall
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Michel Nischan
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Elizabeth Falkner
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Esther Choi
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Marcus Samuelsson
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Richard Blais
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CHEF TALENT
Want to collaborate with Chef Justine?
Services may include meet-and-greets, cooking demonstrations or workshops, keynote speaking, guest judging, menu curation, or private high-end catering.
CONTACT US
Have a question or want to learn more about our services? Reach out.
For catering, private chef or cooking class quotes, please fill out the form. We are available for services primarily in Hawaii and open to other locations. Please include your address or venue to see if we can accommodate your requests.